Kijk op Boeken Auteur: Garth Hallberg
In the iconoclastic tradition of David Ogilvy, a radical alternative to current mass market communicattions
Finally, a new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes, brand-hostile environment. Developed at one of the world's leading marketing communications agencies, and proven in the marketplace by clients including Kraft, Unilever, Kimberly-Clark, and Seagram, Differential Marketing combines the power of consumer databases, integrated marketing, and one-to-one rela-tionship building to produce double-digit sales increases from high-profit customers.
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