How important are new products and services to successful companies? And how do they create them? Companies innovate in response to change in their markets: new competitors; the need to differentiate products; rising quality expectations; new technologies and materials; demand for customisation; government regulations; websites and the Internet; environmental pressures; and many more. Innovation is essential for survival, but it can also hold the key to fantastic success. If innovation is important to you, this book will give you a head start by showing how others have innovated by design.
Features in WINNERS! include:
The main trends in today's marketplace
49 company case studies, in 32 sectors from 15 countries
55 checklists and charts about trends, ratios, and statistics
162 books, websites, and periodicals selected for your library
74 national and overall winners of the European Design Prize.