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ISBN: 9780061854545
Per Boek Wijzer Taal: engels

Auteur: Dan Ariely

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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  • library_books Kenmerken
    NUR 740
    Aantal pagina's 368 pagina's
    Afmetingen 23,5 x 16,5 x 3,8 cm
    Auteur Dan Ariely
    Bindwijze Hardcover
    Category Managementboeken
    Category Boeken
    Category Economie
    Category Onderwijs & Didactiek
    Category Economie & Financien
    Druk Revised, Expanded ed.
    Extra groot lettertype Nee
    Rubriekspad <Boeken><Onderwijs & Didactiek>
    Rubriekspad <Boeken><Economie & Financien>
    Rubriekspad <Boeken><Economie & Financien><Economie>
    Rubriekspad <Boeken><Managementboeken>
    Illustraties Nee
    NUR code 780
    Oorspronkelijke releasedatum 2009-05-19
    Subtitel The Hidden Forces That Shape Our Decisions
    Taal Engels
    Thema Subject Code JN , KC
    Uitgever HarperCollins Publishers Inc
    Verschijningsdatum 2009-05-19
  • label Onderwerpen