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ISBN: 9781626523777
Per Boek Wijzer Taal: engels

Auteur: William H Frost

Few books exist that have been written for SMEs (Small and Medium Enterprises) by practitioners. This is one. The author has worked with close to 500 SMEs over the past 30 years. The book is dedicated to those SMEs who are curious about internationalizing their business. There are millions of SMEs, especially in large countries like the USA that are not international but can easily manage to be so. The book will tell them why being international is a good thing for their business. But its aim is really to take them beyond this knowledge. Its aim is to make them international practitioners too. The book shows how SMEs can develop their business abroad in a practical, hands-on manner. It is written not for the academic world, but for people who need to act. This is a how-to book with clear guidelines and real cases. It is straightforward, irreverent and fun to read.

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  • library_books Kenmerken
    NUR 780
    Aantal pagina's 232 pagina's
    Auteur William H Frost
    Bindwijze Paperback
    Category Managementboeken
    Category Boeken
    Category Economie
    Category Ondernemerschap
    Category Sales & Marketing
    Category Internationaal ondernemen
    Category Internationale economie & handel
    Category Bedrijfsorganisatie
    Category MKB & ZZP
    Category Economie & Financien
    Extra groot lettertype Nee
    Rubriekspad <Boeken><Economie & Financien><Economie><Internationale economie & handel>
    Rubriekspad <Boeken><Managementboeken><Bedrijfsorganisatie><MKB & ZZP>
    Rubriekspad <Boeken><Managementboeken><Sales & Marketing>
    Rubriekspad <Boeken><Managementboeken><Ondernemerschap><Internationaal ondernemen>
    Illustraties Nee
    Subtitel You, Too, Can Take Your Small Business Global
    Taal Engels
    Thema Subject Code KJK , KJS , KJVS , KCL
    Uitgever Mill City Press, Inc.
    Verschijningsdatum oktober 2013
  • label Onderwerpen