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ISBN: 9781627792653
Per Boek Wijzer Taal: engels

Auteur: Tali Sharot

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
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  • library_books Kenmerken
    NUR 770
    Aantal pagina's 256 pagina's
    Auteur Tali Sharot
    Bindwijze Hardcover
    Category Boeken
    Category Mens & Maatschappij
    Category Populaire psychologie
    Category Sociologie
    Category Psychologie
    Category Neuropsychologie
    Category Sociale psychologie
    Category Cognitieve psychologie
    Category Familie & Relaties
    Category Gezin & Relaties
    Category Persoonlijke ontwikkeling & Mindfulness
    Druk 1
    Extra groot lettertype Nee
    Rubriekspad <Boeken><Mens & Maatschappij><Sociologie>
    Rubriekspad <Boeken><Psychologie><Sociale psychologie>
    Rubriekspad <Boeken><Psychologie><Cognitieve psychologie>
    Rubriekspad <Boeken><Psychologie><Neuropsychologie>
    Rubriekspad <Boeken><Gezin & Relaties><Familie & Relaties>
    Rubriekspad <Boeken><Persoonlijke ontwikkeling & Mindfulness><Populaire psychologie>
    Illustraties Nee
    NUR code 770
    Subtitel What the Brain Reveals about Our Power to Change Others
    Taal Engels
    Thema Subject Code JMH , JHBK , JMM , JMR
    Uitgever Henry Holt & Company
    Verschijningsdatum september 2017
  • label Onderwerpen