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ISBN: 9780749464912
Per Boek Wijzer Taal: engels

Auteur: Jean-Noël Kapferer

The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
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  • library_books Kenmerken
    NUR 810
    Aantal pagina's 408 pagina's
    Auteur Jean-Noël Kapferer | Vincent Bastien
    Bindwijze Hardcover
    Category Managementboeken
    Category Boeken
    Category Sales & Marketing
    Category Adverteren
    Co-auteur Vincent Bastien
    Druk 2nd Revised edition
    Extra groot lettertype Nee
    Rubriekspad <Boeken><Managementboeken><Sales & Marketing><Adverteren>
    Illustraties Nee
    Oorspronkelijke releasedatum 2012-09-03
    Subtitel Break the Rules of Marketing to Build Luxury Brands
    Taal Engels
    Thema Subject Code KJSA
    Uitgever Kogan Page Ltd
    Verschijningsdatum 2012-10-28
  • label Onderwerpen