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In The Tao of Sales, selling is transformed from a mechanical, stressful manipulation into a natural process as simple, effortless and powerful as a flowing river. This book brings the timeless principle of the Tao Te Ching, the Chinese philosophy of finding harmony in life, into the twenty-first century and integrates them into the professional and personal lives of salespeople, business leaders, and entrepreneurs. In today's customer-driven world, old approaches to business and sales actually increase customer resistance. Potential customers seek a partner in their business relationships, not an adversary. They often consider trust and service as important, if not more important, than the bottom line. Conventional selling has widened the gap between buyer and seller into an almost uncrossable chasm. The Tao of Sales is the guide that will help transform customers from opponents into allies replacing the mistrust that divides with a synergy that benefits everyone. Through practical, simple and easy to use exercises, business people can discover how to get better results by working with customers instead of trying to take from them. This book provides:
• Meditations that support value-based transformations that can be read in a daily or weekly schedule
• One-page action steps on relating and succeeding with clients, colleagues and customers
• Summaries of tested, value-based techniques for practicing and mastering a sales style and approach In the age of the customer, successsful people are selling, with The Tao of Sales.
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