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ISBN: 9780061914188
Per Boek Wijzer Taal: engels

Auteur: Gary Vaynerchuk

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In The Thank You Economy , he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections - from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that, surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
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  • library_books Kenmerken
    Verschijningsdatum 2011-03-01
    Uitgever HarperCollins Publishers Inc
    Thema Subject Code KJSU , KJS , KJSU
    Taal Engels
    Oorspronkelijke releasedatum 2011-03-01
    Illustraties Nee
    Rubriekspad <Boeken><Managementboeken><Sales & Marketing>
    Rubriekspad <Boeken><Managementboeken><Sales & Marketing><Klantenservice>
    Extra groot lettertype Nee
    Druk 1
    Category Sales & Marketing
    Category Managementboeken
    Category Boeken
    Category Klantenservice
    Bindwijze Hardcover
    Auteur Gary Vaynerchuk
    Aantal pagina's 256 pagina's
    NUR 800
  • label Onderwerpen