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ISBN: 9780061776410
Per Boek Wijzer Auteur: Michael J. Silverstein

Taal: engels
HAVEN'T WOMEN GOTTEN EVERYTHING THEY WANT? ECONOMIC POWER? SOCIAL INFLUENCE? BUSINESS CLOUT?

Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprec-edented study of 12, 000 women in forty countries. That relentless upward climb has left women feel-ing stressed out, time starved, and overburdened. As a result, they look to products and services that will help them claw back time, juggle multiple roles, and capture a few moments of enjoyment. Women want more-much more, in every category of goods and services. And no matter what their age or economic situation or where they live in the world, women will spend trillions of dollars over the next decade on the brands that truly deliver:

• Home-cleaning products that enable women to do in an hour what used to take a day • Financial-services products that recognize that women control half the United States' wealth
• Food products that help keep the whole family happy and healthy
• Health care services designed for working-women's hectic schedules

In the coming years, women's influence will be so enormous that it will not only help bring us out of the economic downturn but also create one of the most dramatic market opportunities of our lifetime—bigger than the rise of China and India; more sustainable than any bailout package. Through quantitative data, profiles of indi-vidual women, and stories of winning companies, Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy." 0909
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  • library_books Kenmerken
    Verschijningsdatum september 2009
    Uitgever HarperCollins Publishers Inc
    Thema Subject Code KJ
    Taal Engels
    Subtitel How to Capture Your Share of the World's Largest, Fastest-Growing Market
    Illustraties Nee
    Rubriekspad <Boeken><Bedrijfsleven & Management>
    Rubriekspad <Boeken><Bedrijfsleven & Management><Managementboeken>
    Rubriekspad <Boeken><Economie & Financiën>
    Extra groot lettertype Nee
    Druk 1
    Co-auteur Kate Sayre
    Category Managementboeken
    Category Boeken
    Category Bedrijfsleven & Management
    Category Economie & Financiën
    Bindwijze Hardcover
    Auteur Michael J. Silverstein | Kate Sayre
    Afmetingen 25,4 x 16,5 x 3,8 cm
    Aantal pagina's 336 pagina's
    NUR 740
  • label Onderwerpen